01.
O'Food
Client: O'Food - a global Korean food brand famous for its #1 ranking Gochujang in over 72 countries worldwide.
Challenge: Our task is to conduct research of Vietnamese and international market for an expansion of O'Food with its new product line.
Bringing Korean Spirit into Vietnamese Market
SUMMARY
This project prioritizes market expansion research for O'Food in Vietnam and other international markets. Our core focus in exploring packaging design is understanding customer preferences in the new markets. This includes identifying packaging styles that resonate with Vietnamese and international audiences, ensuring a balance between capturing the essence of Vietnamese culture and maintaining a connection to O'Food's Korean spirit.
LOCATION
Ho Chi Minh City, Vietnam
YEAR
2024
CLIENT
O'Food
