03.
Aomori Apple
Client: The National Federation of Agricultural Cooperative Associations (ZEN-NOH) is incharge of the marketing and supply business of the JA Group (The Japan Agricultural Cooperatives).
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Challenge: Tet is the most vibrant shopping time of the year, offering businesses opportunities besides challenges. As their first official entry into the Vietnam market, JA Zen Noh Aomori aims for their product to become a exclusive and a valuable gift for everyone in Tet.
Blending Japanese and Vietnamese spirit into Aomori Apple's debut packaging
SUMMARY
To achieve the objective, Minto integrates Japanese elements and adapt to Vietnamese local insights. Our core focus is to understand deeply Vietnamese cultural preferences and consumer behavior, ensuring that Aomori Apple packaging beautifully blends Japanese and Vietnamese aesthetics and creating an appealing presentation for the Vietnamese market. Therefore, the product can resonate with local traditions and become a cherished gift during the Tet holiday.
LOCATION
Vietnam
YEAR
2024
CLIENT
JA Zen-noh Aomori
